What does ‘kawaii’ mean?

Urban Dictionary defines kawaii as “an adjective in Japanese meaning " pretty; cute; lovely; charming; dear; darling; pet" It's stem is two kanji meaning "can love.” From this alone, we can infer that for Japanese people, calling someone kawaii is not just simply cute or pretty, but basically someone you ‘can love’ or ‘give affection to’. Nonetheless, kawaii in journal language is somewhat similar to its simple translations.

Nowadays, we hear the word everywhere. It can refer to anything - clothes, people, animals, actions, and even literary works. Often heard in Japanese anime and manga, the word ‘kawaii’ is like a cultural symbol.

It’s easily associated with pastel colors in the lightest shades, flowy lines, wavy patterns, and sparkling effects. Many describe it as childlike imagery with most characters coming in rounded, plump faces. As CNN writer Paul Dale writes “kawaii communicates the unabashed joy found in the undemanding presence of innocent, harmless, adorable things."

What does it have to do with journaling?

It’s a design concept, but also as broad as its literal definition. To some people, it's a matter of perspective. Now the typical interpretation is to use pastel colors for your notes and highlights. But if you’re the type who is into minimalist dark themes, this is what you will find as ‘cute’. Now the word ‘kawaii’ has become multi-faceted. But basically, we’re talking about bright colors, fun doodles and dainty accessories.

Check out these ‘kawaii’ journaling stationery and see if they spark your interest. Just click the photos and you will be redirected to our product site. Have fun!